| panda | A Google algorithm update that targeted low-quality content. |
| cpm | CPM is an acronym for Cost per Thousand. If youre wondering where the M from CPM comes from, you should know that in the Roman numerals M represents 1000. It is also referred as cost per thousand impressions and represents the cost paid by an advertiser for the display of 1000 (one thousand) impressions of a banner or other types of advertisement on a web page. CPM can also be a method to find out how profitable a website is or what potential it has of becoming one. For instance, Facebook is the leader of the market in CPM niche. |
| customer journey | All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber. |
| thumbnails | Image thumbnails are a smaller version of a larger image. |
| broken link | A link that leads to a 404 not found. Typically, a link becomes broken when: |
