| pogo-sticking | When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. |
| walled garden | A walled garden is a group of pages that link to each other but are not linked by other pages. A walled garden tends to have low page rank. |
| dom | The Document Object Model (DOM) is the structure of an HTML document ? it defines how that document can be accessed and changed by things like JavaScript. |
| hamburger button | A popular button that comes with a hamburger looks-like icon with three horizontal lines and which typically opens up into a navigation drawer or a side menu. |
| 10x content | Coined by Rand Fishkin to describe content that is 10x better than anything else on the web for that same topic. |
