| signpost page | Noun phrase. A goofy advertising page. The entire page might be one advertisement built around a picture of a business or it might be a table filled with small ads from many businesses. Signposts are revenue-generating pages hosted by real Web sites with actual traffic that somehow induce their visitors to browse the signpost pages. Sort of like, Visit our sponsors because they paid us outrageous fees to put their print-ad style advertisements on one of our Web pages. A few sites actually consist of nothing but signpost pages, but I dont see many of them any more. These are not classified ad sites. These are not business directories. These are random collections of advertisements plastered on Web pages in usually no real order. |
| adwords site | An AdWords site is a Made for Google AdSense Advertisement or MFA web site that is designed from the ground-up solely as somewhere for Google AdWords advertisements. |
| keyphrase | see keyword. |
| conversion form | A webform where information is collected for a site visitor. Data gathered about each visitor can be transformed from website traffic into business leads through follow-up activities. |
| buyers journey | the steps that consumers go through before purchasing (awareness, consideration, decision). See The Buyers Journey Explained. |
